When youâ€™re thinking about a major job shift or a career change, rebranding might be in order. Rebranding is something you should do slowly and carefully if youâ€™re currently employed. You donâ€™t want to advertise to your current manager, other employees of the company, or clients that youâ€™re rebranding your credentials and seeking new opportunities. That way you wonâ€™t jeopardize the job you have, and you can move on when youâ€™re ready.
Gradually change your LinkedIn page Making small changes over time will be less noticeable. For example, you could gradually change your LinkedIn profile by reworking some of your job descriptions to fit better the brand youâ€™re aiming for. They should still reflect what you did at each job, but the focus can shift.
Update your LinkedIn headline The headline section of LinkedIn is designed for short, descriptive text. Use that to highlight the skills you have that match your goals. Again, donâ€™t get too far off-base from your current role if youâ€™re employed. If youâ€™re not currently working, youâ€™ve got some more flexibility in how you write your headline.
Rework your resume Another option is to keep your LinkedIn job descriptions brief and vague. Instead of changing LinkedIn, you can tweak your resume to match better with each position youâ€™re applying for. There wonâ€™t be a noticeable difference to current or prospective employers. There are small and simple, but very powerful changes that you can make that can have a big positive impact.
Use Your Cover Letter to Explain
Whatâ€™s in your cover letter is between you and the hiring manager reading it. Employ your cover letter to tell the story of your career pivot. Write a targeted cover letter that highlights your strongest accomplishments and assets that qualify you for the job, helping to convince the hiring manager that youâ€™re well worth interviewing.
Start All Over Again
Rebranding your career isnâ€™t a one-time deal. Technology changes, the economy goes up â€“ or down, in-demand skills change over time, and most peopleâ€™s career aspirations change along the way. The average person changes jobs 10 -15 times over their career. Your career will most likely shift over time too.
As you gain additional work experience, take a course, or otherwise learn new skills, add them to your resume and LinkedIn profile. Tweak your job descriptions as you move forward so they reflect where you are going, as well as where youâ€™ve been.
By making some slow and steady changes your rebranding will be a work in progress, and youâ€™ll be able to use your brand successfully to boost your career.