When you’re thinking about a major job shift or a career change, rebranding might be in order. Rebranding is something you should do slowly and carefully if you’re currently employed. You don’t want to advertise to your current manager, other employees of the company, or clients that you’re rebranding your credentials and seeking new opportunities. That way you won’t jeopardize the job you have, and you can move on when you’re ready.

Gradually change your LinkedIn page Making small changes over time will be less noticeable. For example, you could gradually change your LinkedIn profile by reworking some of your job descriptions to fit better the brand you’re aiming for. They should still reflect what you did at each job, but the focus can shift.

Update your LinkedIn headline The headline section of LinkedIn is designed for short, descriptive text. Use that to highlight the skills you have that match your goals. Again, don’t get too far off-base from your current role if you’re employed. If you’re not currently working, you’ve got some more flexibility in how you write your headline.

Rework your resume Another option is to keep your LinkedIn job descriptions brief and vague. Instead of changing LinkedIn, you can tweak your resume to match better with each position you’re applying for. There won’t be a noticeable difference to current or prospective employers. There are small and simple, but very powerful changes that you can make that can have a big positive impact.

Use Your Cover Letter to Explain

What’s in your cover letter is between you and the hiring manager reading it. Employ your cover letter to tell the story of your career pivot. Write a targeted cover letter that highlights your strongest accomplishments and assets that qualify you for the job, helping to convince the hiring manager that you’re well worth interviewing.

Start All Over Again

Rebranding your career isn’t a one-time deal. Technology changes, the economy goes up – or down, in-demand skills change over time, and most people’s career aspirations change along the way. The average person changes jobs 10 -15 times over their career. Your career will most likely shift over time too.

As you gain additional work experience, take a course, or otherwise learn new skills, add them to your resume and LinkedIn profile. Tweak your job descriptions as you move forward so they reflect where you are going, as well as where you’ve been.

By making some slow and steady changes your rebranding will be a work in progress, and you’ll be able to use your brand successfully to boost your career.

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  1. Elah DLR
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    I agree with you @kevins-ron things should be done slowly, the transition will not be that fast because you should also prepare your self to a new journey.

    Have you tried doing rebranding?what’s your main reason to do so?