I realized after writing my last post that perhaps a clarifying post on how Facebook Ads actually works could be beneficial. Facebook offers different types of ads for different costs and all aspects play a role in the ads success. This is an overview of getting started. I have found that beginning the venture into the Facebook Ads world was rough, like trying to walk the opposite way in a whirlpool. It takes a bit of getting used to and sitting down to go over all the details to efficiently begin using Facebook Ads.
Facebook starts the advertiser off by asking what objectives they want to achieve. For example, an advertiser might want to increase their likes. The objective is essentially the goal for running the ad. Determining this is the first part of the process of creating an ad, which is called the campaign level.
The second level is called ad set. This level is when the budget, scheduling, and targeting gets set. In terms of budget, you can make the budget whatever you want, but that does not mean you will necessarily spend the whole budget. The amount billed varies based on the amount of clicks or impressions the ad generates. Scheduling is setting times for your ad to run and deciding on placement of the ad within the website. Targeting is defining the target audience in terms of gender, age, and location.
Lastly is the ad itself. Designing the ad requires photos, text, videos, call-to-actions, etc. Facebook can help create an ad based on the pageâ€™s history, or you can start from scratch. Either way, you have control about how you want the ad to look.
To manage all your ads, Facebook created the Ads Manager tool. All the information about your ads and everything to do with them can be found in one place, which is quite helpful. It even shows the performance results of the ads so you can keep an eye on how the ads are doing. This is my favorite part to be honest because it helps me to know what is working and what is not. What is your favorite part of Facebook Ads?