So much was written about content and SEO on this forum – a lot of it great – that it’s sometimes difficult to find something new to write about. However, I’m lucky – I’ve written a bunch of those things and, if I didn’t, I made sure to read what others have penned down. That’s why I know that this particular content ranking technique has not yet been mentioned.
Its name is “The Skyscraper Technique”.
What’s The Skyscraper Technique?
The Skyscraper technique was developed by Brian Dean of Backlinko, a pretty well-established SEO guru that, imagine that, actually knows what he’s talking about. Why Skyscraper? Well, it’s named like that because, as skyscrapers, this technique creates content that’s reaching far into the heaven. The ultimate goal of it is to create a one-stop-shop resource, the best on the subject that was ever published. That way, everyone else won’t have a choice but to link to you, and links are, as we know, one of the most important ranking factors.
Here’s how to implement and execute the “Skyscraper Technique” yourself. Remember that it’s a lot of work, but it almost guarantees results.
- Find Link-Worthy Content – Check out what is already ranking when it comes to they keywords that you’re targeting. You’re looking for great content but not only that – you’re looking for content that already has a lot of links pointing to it. Use Ahrefs or another SEO tool to figure out which top results for your keywords fall into this “linkable” category.
- Create Something Even BETTER – When you have the best content out there, read it several times and really study it. Find bits and pieces in each of the posts that are missing somewhere else and make a thorough outline that covers everything. The content you sit down to write needs to be BETTER, LONGER, COMPLETELY UPDATED, BETTER PRESENTED, BETTER THOUGHT OUT, and BETTER DESIGNED! Don’t half-ass it here – invest as much time as you need into updating the content, bringing fresh perspectives, and new ideas to it as you need. Otherwise, whatever time you invest will be for nothing. Remember, your piece needs to outshine whatever else is already ranking.
- Reach Out To The Right People – When you’re really confident in your piece, publish it. But, don’t stop there! Remember all your research material – those posts that you gathered info from and that everyone linked to? Now its time to reach out to those site owners with a simple email. Tell them that you love their site, that you’ve noticed that they linked to a piece of content that you like, and that you have created something that you believe is more up to date and superior. If it truly is, they won’t have a choice but to link to it. Remember, you need just a handful of these highly relevant links to give a quick boost to your post – after that, things will pick up on their own.
I realize that this seems like a lot of work for a simple post, but the payout is more than worth it. The #1 position in the SERPs is coveted by many, and if you play your cards right, you can have it for a lot of keywords that you’re targeting. Give it a try – you won’t regret it!